By Mack Lena I always wanted to be gray. As a dark-haired youth at Queens College in the mid 1960s, I associated gray with my most influential teachers. And they all seemed to be unconventional, caring, witty, and above all wise…everything I aspired to be. One of these wise “guys”—Prof Robert Miller I think it […]
The health of nonprofit organizations often can be improved by a review of their mission statement and a refocus on the economic and social values they are attempting to deliver. Mission statements often do not answer the questions of: what we do, whom we serve, how we do it, and why we do it. The […]
Very often when Gray Matters is asked for marketing help, the request is for what I would call “tactical” help: “Our website is terrible.” “We need better press coverage.” “Our marketing materials look outdated.” “Should we be on Twitter and Facebook?” Etc. One or two questions, however, often change the topic of the discussion to […]
Do you need a lease? A lease will give you a sense of permanence. You won’t be “fly-by-night”. On the other hand, it locks your organization into a financial commitment of a set duration. Which leads us to: How long of a lease do you need? How long do you expect to be around? For […]
Is it near the neighborhood we are serving? It may be a cliché, but, especially for community-based organizations (CBOs), the three most important things to consider when deciding whether to lease or buy space are: Location, location and location. Being conveniently located in the community you serve is vital to the success of any CBO. […]
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